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Cash Buyers in the Marketplace
May’s Focus for the Luxury Home Marketing Group

The Raleigh-based Luxury Home Marketing Group provides customer service and quality advice in an exclusive range of homes in the Triangle area, those in the $750,000 price range and up. Members meet regularly to network and hear about trends and changes in this specialty market, including the role cash buyers’ play.

“Our exclusive marketing partner, Towne Mortgage of the Carolinas (NMLS #214800) introduced data about cash buyers moving in to the $750,000 and up price range,” said LHMG President Linda Craft. “Although the luxury home segment is an exclusive and pricy marketplace, a certain percentage of individuals will bring cash to the table as a negotiating tactic in home purchasing. We discussed, as a team, how to best offer customer service to this kind of buyer, and advise our home owners on how to manage a cash offer.”

Towne Mortgage’s Denise Beatty details of the cash-buyer marketing place at the networking session..

May’s tour of Luxury Homes featured estate-style homes represented by Lindsay Taylor (11588 Auldbury Way, Brier Creek, Raleigh), Steina DeAndrade (6311 Mountain Grove Lane, Wakefield, Wake Forest), Shawn Britt (4001 Soaring Talon Court, Hawks Nest, Raleigh), Linda Bird Kolarov, (1237 Barclay Manor Way, Barclay Manor, Raleigh) and Linda Craft (8808 Valentine Court, Richmond Hills, Raleigh). The Luxury Home Marketing Group website includes profiles of every member, and a home-search feature for homes in the estate-home marketplace (

The Luxury Home Marketing Group is always seeking strategic partners. If your business involves elite homes, and you are interested in membership, contact President Linda Craft at 919-235-6300. Visit the LHMG blog,, website,, and Pinterest board ( for more details.

Background: The group was formed in 2004 as a coalition of luxury home real estate experts, representing luxury home buyers and sellers by applying extraordinary real estate expertise and service in Raleigh, Cary, Wake Forest, Durham, Chapel Hill, Research Triangle Park and surrounding counties. Executive Board members are: President Linda Craft, Linda Craft & Teams, REALTORS®, Vice-President Jill Rekuc of Olde Raleigh Real Estate, LLC , Secretary: Kimberly Conroy, Coldwell Banker HPW, Treasurer Shawn Britt of Realty World-Triangle Living and Past-President Kathy Beacham, Coldwell Banker HPW. Members include Linda Bird Kolarov, Steina DeAndrade, Deborah Nance, Lindsay Taylor, Ida Terbet , Mary Edna Williams, Molly Owen, Leslie Young and Gail Perry.

Lindsay Taylor: 11588 Auldbury Way, Brier Creek, Raleigh
Outstanding Feature:
Captivating Kitchen
Steina DeAndrade 6311 Mountain Grove Lane, Wakefield, Wake Forest
Outstanding Feature
Kitchen Counter Space
Shawn Britt 4001 Soaring Talon Court, Hawks Nest, Raleigh
Outstanding Feature:
Outstanding Outdoor Living

Linda Bird Kolarov, 1237 Barclay Manor Way, Barclay Manor, Raleigh
Outstanding Feature:
Fantastic Family Living

Linda Craft 8808 Valentine Court, Richmond Hills, Raleigh
Outstanding Feature:
All Brick Construction, Daylight Basement & .95 acres